Categories

Note: The Pentawards jury reserves the right to transfer the work into another, more suitable category than that in which it has been entered. Or to assign the works entered in the ”Miscellaneous” categories to an already existing one, or to create specific ones.

  • A. Beverages

  • A.01   Water
  • A.02   Soft drinks, juices
  • A.03   Tea and coffee (RTD - ready-to-drink)
  • A.04   Milk, chocolate (RTD)
  • A.05   Functional beverages (diet, health, energy, vitamin-enriched, etc.).
  • A.06   Beer, cider and low-alcohol or non-alcoholic drinks
  • A.07   Wine, spirits
  • A.08   Limited editions, limited series, event creations.
  • A.09   Distributors/Retailers own brands

  • B. Food

  • B.01   Cereals (cereals, bread, pasta, soya, rice, noodles, dried pulses etc.)
  • B.02   Coffee & tea (dry)
  • B.03   Dairy products (cheese, yoghurt, eggs, butter, margarine etc.) excluding beverages
  • B.04   Spices, oils and sauces (oil, vinegar, mayonnaise, mustard, spices, sauces etc.)
  • B.05   Fish, meat, poultry (fresh, deep-frozen, dried or canned)
  • B.06   Fruit and vegetables (fresh, deep-frozen, dried or canned)
  • B.07   Soups, ready-to-eat dishes (fresh, deep-frozen, dry or canned)
  • B.08   Confectionery and sweet snacks
  • B.09   Savoury snacks
  • B.10   Pastry, biscuits, ice-cream, desserts
  • B.11   Food trends (diet, weight control, health food, organic, fair trade etc.)
  • B.12   Limited editions, limited series, event creations.
  • B.13   Distributors/Retailers own brands

  • C. Body

  • C.01   Clothing (clothing, shoes, underwear, hosiery, haberdashery,…)
  • C.02   Health care (OTC, pharmaceuticals, vitamins, optical, toilet paper, tissues, feminine hygiene, diapers etc.)
  • C.03   Body care (soaps, bath & shower products, deodorants, dental products, hair care, shaving, sun protection, hand and foot care etc.)
  • C.04   Beauty (perfumes, cosmetics, make-up, body decoration etc.)
  • C.05   Distributors/Retailers own brands
  • C.06   Miscellaneous (all other types of product not included above)

  • D. Other Markets

  • D.01   Household maintenance (detergents, cleaning products and utensils, batteries, light bulbs etc.)
  • D.02   Home improvement (objects, accessories and decoration of the house, paintings, tools, DIY, gardening, etc.).
  • D.03   Electronic (computers, printers, consumables, software etc.)
  • D.04   Non-electronic (paper, writing materials, stationery etc.)
  • D.05   Automobile products (additives, oils, car care, spare parts etc.)
  • D.06   B2B products (all types of business)
  • D.07   Brand Identity Programs
  • D.08   Distributors/Retailers own brands
  • D.09   Pet Products (food and accessories)
  • D.10   Entertainment (sport, music, photography, phones, games, toys etc.)
  • D.11   Miscellaneous (all other types of product not included above)

  • E. Luxury

  • E.01   Perfumes
  • E.02   Make-up
  • E.03   Spirits
  • E.04   Fine wines, champagne
  • E.05   Gourmet food
  • E.06   Jewellery, watches, fashion garments
  • E.07   Gourmet food
  • E.08   Miscellaneous (all other types of product not included above)

  • F. Outside these categories

  • F.01   Outside these categories (everything which does not come within any of the 5 major categories)