Trained mainly in the creative field, qualified with a BFA Industrial Design and a Master Advance in Product Design from Istituto Europeo di Design. Later on, in 2012, attended an Executive Master in Marketing Management & Sales at IE Business School, graduating as top 3 and obtaining “Beta Gamma Sigma” academic award.
Jose worked for multinational companies in different sectors such as Imaginarium in Toys&Entertainment, Sony Spain Subsidiary developing several projects at the Solutions Department for marketing and engineering teams. In 2007 Jose begun his role in El Corte Inglés as designer at the Packaging Design team for the group's own brand portfolio.
Since 2011 he has nee in charge of the department as Head of Packaging Communications, contributing to the developmet of more tan 30,000s new packaging designs with a team of 10 people, obtaining 32 international design awards in the last 5 years.
Jose is also a specialist in brand development and FMCG-SMCG packaging, his main role/tasks are focused on creative direction, communication and marketing strategy, account and project management, design and co-creation processes, innovation and own Brand portfolio management.
Steve works as Design visual identity within Diageo Europe & Africa and led the creation of new brands, brand identities and packaging of some of the biggest global spirit and beer brands that exist today, such as Guinness, Hop House 13, Smirnoff, Captain Morgan, Roe & Co, Haig Club and many more.
Living in a world of great choice means that consumers are more brand and design conscious than ever. To this end, Steve believes design is in such a pivotal and exciting time right now and going forward. Consumers fully grasp the power of great design and expect it. Great design will have to deliver more than ever before to be valued and trusted, and brands will win or lose on their ability to connect with consumers through design.
"Creativity & design, at its core, can lead to positive changes within culture and behaviours and should be further embraced, encouraged, expressed and taught, by both brands and cultures alike"
Chen Lu is the design director of Xiaomi and is responsible for packaging, product and VI design.
She graduated from Art Center College of Design, USA, with a bachelor's degree in Graphic Design. She has over 14 years of experience in packaging & graphic design.
Lu joined Xiaomi in 2011. According to the needs of different projects, she led Xiaomi's cross-department team and worked together to complete the Mi & Redmi mobile phone packaging series, Ecosystem packaging series, Mi, Mijia and Mitu brand designs, and Mi Home flagship store, CES and MWC Xiaomi exhibition area, and Mi branding products. She designed the Mi phone packaging which breaks the traditional thinking of the mobile phone packaging. The minimalist, practical and environmental friendly become the packaging style of Mi phone. Lead the team to create a packaging form suitable for Mi e-commerce platform so that the package not only serves the product but also suits the needs of platform development.
Since 2016 Davide Mosconi has been a Partner and Creative Director of Auge Design, a creative studio with a focus on branding and packaging design, based in Florence, Italy.
Davide has more than 15 years experience in the world of communication and design, working with global clients such as Vodafone, Disney, Diesel, Nescafé, Wall’s, Martini as well as curating projects for various exhibitions within international museums.
He has received national and international awards such as Cannes Lions, ADCI, The Dieline and Clio. His special edition project of Mutti won the Best of Show - Diamond Award in the 2018 Pentawards.
Angelina is an award-winning graphic designer from Minsk, Belarus with international experience in branding & packaging design.
In the last 2 years, Angelina has participated in international festivals winning several outstanding distinctions including a Platinum Pentaward, Silver Cannes Lion, Graphite Pencil D&AD Awards, Bronze Epica Awards, Gold The Dieline Awards, Gran Prix and Gold White Square International Advertising Festival.
Angelina joined Pearlfisher London design team in June 2018.
"I am so proud to be a part of the International Pentawards jury, to support young creative minds, inspire them to create great & clever projects and show that everything you can only imagine is possible"
Mark van Iterson is an industrial design engineer by education. After 13 years in design- and brand consultancy, Mark joined Heineken in 2005. He is responsible for design and concept development for the Heineken brand worldwide.
In the rather traditional beer category, Heineken sets itself apart by its progressive and innovative drive. Design and innovation are key to enhance and elevate the beer experience, build brand equity, create future business concepts, and engage and excite consumers.
Mark’s work is for example visible in the Heineken brand identity, packaging and merchandise, all designs around the global ‘open your world’ campaigns and sponsorship designs. But also in more experimental activations like the crowd-sourced Concept-Club and -Lounge at Milan- and London Design Week, and Heineken design competitions in other parts of the world.