THE PENTAWARDS FESTIVAL
This September, Pentawards will be hosting its first ever online festival, featuring a two-day conference and Gala Ceremony revealing this year's competition winners. Taking place from the 22nd to the 24th September, expert speakers and panel discussions will cover the latest industry topics and celebrate the best packaging designs of 2020.
All sessions are free to join and open to everyone. See below for sessions which are open for registration and keep an eye on this page for updates on confirmed speakers, discussion topics, and how to get involved.
*Subject to change. All sessions will be in English and free to join. Times are UK British Summer Time (BST).
Day 1: Tuesday 22 September
Dave Roberts is Creative Partner at Superunion UK, who has worked with some of the world’s most iconic brands such as Nespresso, Samsung, HSBC, M&S, Investec, Molton Brown and Kew Garden. Full details on this session to come.
Why Beauty Matters
Stefan Sagmeister will share examples from architecture, design and science to show how beauty goes deeper than the surface and affects how people feel and behave.
Stefan is a renowned Austrian born New York-based graphic designer, storyteller, and typographer. Sagmeister co-founded a design firm called Sagmeister & Walsh Inc. with Jessica Walsh in New York City. He is a two-time Grammy Award winner, who has designed album covers for Lou Reed, OK Go, The Rolling Stones, David Byrne, Jay Z, Aerosmith and Pat Metheny.
Understanding Cultural Meaning to Strengthen Brands & Packaging
Ashwini is the co-founder of Elephant Design, India's largest independent integrated design consultancy, and has done award-winning work for global brands in diverse segments.
Panellists to be announced.
Day 2: Wednesday 23 September
Breaking New Ground: How a startup business designed packaging through innnovation
It took only nine years for Xiaomi to go from a start-up to a Fortune 500 company. As a start-up company, Xiaomi had very limited capital and resources to develop products. Despite the limitations, how did Xiaomi's designers use design innovation to create packaging that met product and market needs? How do they optimize packaging costs through design and help Xiaomi products quickly gain users and market share?
Chen Lu is the Design Director of Xiaomi and has over 14 years of experience in packaging and graphic design.
Keynote presenter to be announced.
Panellists to be announced.
The Boredom of "Normal" Design
This presentation aims to highlight homogeneous tendencies in graphic design, and how the "play it safe" approach stifles fun and imagination.
Daniele is Director, Brand & Packaging Design | Consumables Private Brands at Amazon USA, and transformed brands like Starbucks, Tazo and more recently a portfolio of more than a dozen private brands, owned by Amazon.
Day 3: Thursday 24 September
Join us as we reveal the winners of the 2020 Pentawards, the world's leading and most prestigious competition for packaging design.
We'll be announcing which of our shortlisted entries will be getting their hands on a trophy, from Bronze, Silver and Gold to our exclusive Platinum and Diamond awards. So get your champagne and party hats ready, and tune in to celebrate with us!
More speakers including Keynote Speaker to be announced.