Pentawards, the world's leading packaging design competition, will be hosting its first ever online festival featuring a two-day conference and Gala Ceremony revealing this year's competition winners.

Taking place from 22 - 24 September, keynote speakers, design experts and panel discussions will cover the latest industry topics and celebrate the best packaging designs of 2020.

All sessions are free to join, so see below to register and keep an eye on this page for updates on how to get involved.

Festival Agenda

*Subject to change. All sessions will be in English, times are UK British Summer Time (BST).

Day 2: Wednesday 23 September

Chen Lu, Xiaomi - China

Breaking New Ground: How a startup business designed packaging through innovation

This session will look at how Xiaomi used innovation in packaging design to help turn the start-up into a Fortune 500 company in just nine years.

As a start-up company, Xiaomi had very limited capital and resources to develop products. Despite the limitations, how did Xiaomi's designers use design innovation to create packaging that met product and market needs? How do they optimize packaging costs through design and help Xiaomi products quickly gain users and market share?

Chen Lu is the Design Director of Xiaomi and has over 14 years of experience in packaging and graphic design.

Register here

Design Director
Xiaomi - China
Paul McGregor, Mental Health Campaigner

Checking In: Mental Health session

Mental health is something that can be an issue for many of us year round, and 2020 has been a testing year. In this session, Paul will be talking about the importance of mental health providing practical advice alongside sharing his own personal story. He'll discuss the importance of vulnerability, self care strategies to help you proactively manage your own mental health, advice on supporting others alongside how everyone plays a part in eradicating stigma.

Paul McGregor is a mental health campaigner, author, speaker and Founder of Everymind at Work, and has worked with companies such as Warner Bros, Lloyds TSB and The FA.

Register here

Mental Health Campaigner
John Glasgow, Vault 49 - US & UK

Black People: You belong here

"The truth is that it is still uncommon for a black man or woman to be the founder of a global design agency. Up to now, I have kept a low profile because that’s my nature, but I want to say this loud and clear: Vault49 is co-founded by a Black Man".

In this presentation John will share his journey – starting with his beginnings in design, onto street art and then scaling a global agency. He will talk about the lucky breaks, the twists and turns, and his experience of being black in a white space.

John Glasgow is the Co-Founder & ECD of global design agency Vault 49 and is committed to encouraging cultural diversity within the design industry.

Register here

ECD & Co-Founder
Vault 49
Daniele Monti, Amazon - USA

The Boredom of "Normal" Design

This presentation aims to highlight homogeneous tendencies in graphic design, and how the "play it safe" approach stifles fun and imagination.

Daniele is Director, Brand & Packaging Design | Consumables Private Brands at Amazon USA, and transformed brands like Starbucks, Tazo and more recently a portfolio of more than a dozen private brands, owned by Amazon.

Register here

Director, Brand & Packaging Design | Consumables Private Brands - Amazon USA
Keynote Speaker

Day 3: Thursday 24 September

2020 Pentawards Gala Ceremony

Join us as we reveal the winners of the 2020 Pentawards, the world's leading and most prestigious competition for packaging design.

We'll be announcing which of our shortlisted entries will be getting their hands on a trophy, from Bronze, Silver and Gold to our exclusive Platinum and Diamond - Best In Show awards.

So get your champagne and party hats ready, and tune in to celebrate with us!

Register for the Gala here

Download the running order

Previous sessions

Dave Roberts, Superunion - UK

I’m going to stop designing and start writing. More.

'What are those set of words that bridge strategic intent and remarkable creative? Slightly obsessed in finding them'.

Dave Roberts is Creative Partner at Superunion UK, who has worked with some of the world’s most iconic brands such as Nespresso, Samsung, HSBC, M&S, Investec, Molton Brown and Kew Garden. 

Recording coming soon.

Creative Partner
Superunion - UK
Stefan Sagmeister

Why Beauty Matters

Stefan Sagmeister will share examples from architecture, design and science to show how beauty goes deeper than the surface and affects how people feel and behave.

Stefan is a renowned Austrian born New York-based graphic designer, storyteller, and typographer. He is a two-time Grammy Award winner, who has designed album covers for Lou Reed, OK Go, The Rolling Stones, David Byrne, Jay Z, Aerosmith and Pat Metheny.

Keynote Speaker
Ashwini Deshpande, Elephant Design - India

Understanding Cultural Meaning to Strengthen Brands & Packaging

Culture and Colour are topics close to Ashwini's heart. She has been part of an extensive research project titled "Colours of Asia" that involved deep enquiry into cultural colour codes across 13 Asian countries. She will share examples of communication, brands and packaging that are born out of cultural codes.

Ashwini is the Co-Founder Director of Elephant Design, India's largest independent integrated design consultancy, and has done award-winning work for global brands in diverse segments.

Co-Founder Director
Elephant Design - India
Live Panel Discussion

Designing Sustainability - hosted by UPM Raflatac

Join us for a 360 view on the current challenges and latest breakthroughs in sustainable packaging design.

In this session individuals from brands, agencies and manufacturers will have an open discussion around sustainability in packaging design, from the latest breakthroughs and innovations to current barriers and challenges.


Stefano Pistoni (host) , Global Business Development Manager Wine & Spirits, Craft Beverages, Specials at UPM Raflatac . Experienced BDM Manager in Wine & Spirits with a demonstrated history of working in labelling & packaging industry. Skilled in Market Development, Account Management, and Sales. Strong networking skills, and wine amateur.

Jenny Greenwood , Innovation and Sustainability Manager at Butterfly Cannon . Jenny heads up Butterfly Cannon’s sustainability expertise and leads their 'Conscious Design’ process to deliver effective eco solutions for their craft & prestige client brands. Her design industry experience, focusing on innovation & sustainability, has seen her working with a variety of well known brands including Burberry, Jo Loves, Wagamama, Diageo and Bang & Olufsen.

Bruno Singulani , Global Head of Brand Identity & Design at Nestlé Switzerland . Working with major brands that range from Beautycare to Food&Bev, Bruno believes in the essential value of anthropology and human-centric innovation to develop stronger design cultures and build long-lasting brands.

Robert Taylor , Sustainability Director at UPM Raflatac. Over the years his task has been to lead a team of experts in developing strategy and supporting the UPM Raflatac business in sustainability issues related to responsible sourcing, product ecodesign, factory performance, the recycling and reuse of waste and more.

Wayne Hallett, Business Development Director, Reflex Group.