Pentawards Sphere

News, articles, interviews and opinion pieces


Interview with graphic design and visual communications agency Estudio Maba
Interview with graphic design and visual communications agency Estudio Maba

We speak to Beatriz Suárez López, one of the founders of Spanish graphic design and visual communications agency Estudio Maba to find out more about their work and their success at this year's Pentawards.

2020 Diamond - Best of Show: Air Company
2020 Diamond - Best of Show: Air Company

As the Diamond – Best of Show winner of this year’s Pentawards competition, we take a look at the Air Company brand, product, and packaging, and what made it stand out for our judges.

2020 Winners Announced!
2020 Winners Announced!

Following our virtual Gala Ceremony, we're thrilled to reveal the winners of the 2020 Pentawards, the world’s leading packaging design awards! Take a look at the top winners including the Diamond - Best of Show.

The Pentawards Festival is here!
The Pentawards Festival is here!

Over the next three days we’ll be hearing from design experts from across the world and celebrating this year’s competition winners with our virtual Gala Ceremony. Find out more and get involved!

Who will be named the 2020 Diamond winner?
Who will be named the 2020 Diamond winner?

With the 2020 Pentawards Gala Ceremony just around the corner, we take a look back at the previous Diamond award winners since the competition launched in 2007.

Monthly Discoveries, August 2020
Monthly Discoveries, August 2020

Need a bit of inspiration? Look no further. We're always looking to recognise the best packaging design from agencies around the world, so have pulled together this month's most liked from our social channels to keep you inspired.

Kolluda: The new CBD range from Burgopak and Duallok
Kolluda: The new CBD range from Burgopak and Duallok

We speak to Burgopak about their alliance with Duallok in creating a new CBD range of innovative, luxury and personalised packaging design.

Pentawards Festival: One month to go
Pentawards Festival: One month to go

In just one month we’ll be celebrating the best in packaging design with our 2020 Gala Ceremony and hearing from design experts at companies like Amazon, Superunion, Vault49 and more. It’s time to find out more and get involved.

Creating distinctive and innovative designs with Prompt Design
Creating distinctive and innovative designs with Prompt Design

Prompt Design is a multiple Pentawards winner, having won 14 Pentawards over the years. It's also one of the top packaging design agencies in Thailand, famous for its ability to develop truly distinctive and innovative designs for their clients. Today, we interview Somchana Kangwarnjit, the founder & creative director of Prompt Design, to share his secret to success.

Monthly Discoveries, July 2020
Monthly Discoveries, July 2020

Need a bit of inspiration? Look no further. We're always looking to recognise the best packaging design from agencies around the world, so have pulled together this month's most liked from our social channels to keep you inspired.

Interview with illustrator and fashion designer Jade Pearl
Interview with illustrator and fashion designer Jade Pearl

We speak to artist / illustrator and fashion designer Jade Pearl about her creative work, from her ethical and sustainable fashion designs to her striking, empowering and meaningful illustrations.

Interview with Alejandro Gavancho
Interview with Alejandro Gavancho

Nowadays we see many people decide to work for themselves and pursue their dream. Today, we interview Alejandro Gavancho, an independent designer based between Leeds and Lima to share his journey with us.

Pentawards Festival 2020
Pentawards Festival 2020

This September, Pentawards will be hosting its first ever online festival, featuring a two-day conference and Gala Ceremony revealing this year's competition winners.

BXL Creative Packaging: 4-in-1 comprehensive creative solution provider
BXL Creative Packaging: 4-in-1 comprehensive creative solution provider

BXL Creative Packaging share with us how they help domestic brands get into international market,s and how they translate Chinese culture into branding and packaging design.

World Chocolate Day 2020
World Chocolate Day 2020

Let's face it, we don't need many reasons to celebrate chocolate, so on World Chocolate Day we shine a spotlight on some of our favourite packaging design work for chocolate brands, from the humourous and playful to the more luxurious and artistic.

Shortlist announcement
Shortlist announcement

The Pentawards 2020 Shortlist is here! It’s time to reveal and celebrate this year’s shortlisted entries, which the jury panel have selected out of over 2,000 entries from 60 countries across the globe. Who will get their hands on a trophy?

Monthly discoveries, June 2020
Monthly discoveries, June 2020

Need a bit of inspiration? Look no further. We're always looking to recognise the best packaging design from agencies around the world, so have pulled together this month's most liked from our social channels to keep you inspired.

World Gin Day 2020
World Gin Day 2020

Ahead of World Gin Day, we celebrate some of the best in gin packaging over the last few years by looking at the story behind previous winning designs.

Talking e-commerce with NX Creative
Talking e-commerce with NX Creative

NX Creative is a comprehensive brand consultancy agency which has served more than 200 domestic and global brands. We speak to them about the world of e-commerce and how to design for this market.

2020 Shortlist Preview
2020 Shortlist Preview

With the first round of judging complete and the second and final round just around the corner, we take a sneak peek at the companies and universities with the highest number of shortlisted entries.

B&B Studio: building the brands that matter
B&B Studio: building the brands that matter

In this article, we interview Shaun Bowen, the Co-Founder and Creative Partner of B&B Studio who shares his experience of building entrepreneurial brands and his insights on how brands can adapt to the future of packaging.

Monthly Discoveries, May 2020
Monthly Discoveries, May 2020

Need a bit of inspiration? Look no further. We're always looking to recognise the best packaging design from agencies around the world, so have pulled together this month's most liked from our social channels to keep you inspired.

Creating Shelf Presence with Reflex
Creating Shelf Presence with Reflex

Reflex, who service some of Europe’s best-loved brands, tell us how they help brands stand out with their print, design and prototyping abilities.

OlssønBarbieri: reshaping the future of design through beauty and purpose
OlssønBarbieri: reshaping the future of design through beauty and purpose

We interview the founder and creative director, Erika Barbieri, from independent creative studio OlssønBarbieri to share with us how they're planning on reshaping the future of design, and the story behind some of their recent projects.

Interview with industrial designer Jo Barnard, Founder of Morrama
Interview with industrial designer Jo Barnard, Founder of Morrama

Jo Barnard, industrial designer and Founder of Morrama, gives us a bit of insight into projects from her award-winning design and innovation studio.

The Founder of YUNGBLD, Laura Miller, on their latest Mod Vanity design project
The Founder of YUNGBLD, Laura Miller, on their latest Mod Vanity design project

We caught up with Laura Miller, Founder and Creative Chief of full service design and creative studio YUNGBLD, to learn more about her unique style and to discuss one of her latest branding and packaging design projects.

Interview with Marc Morillas, CEO of Morillas branding design agency
Interview with Marc Morillas, CEO of Morillas branding design agency

Marc Morillas, CEO of branding design agency Morillas, takes us through the motivations behind the family built agency as well as some of his favourite and latest projects, including a recent collaboration to produce protective masks.

Catching up with the first NXT-GEN winner
Catching up with the first NXT-GEN winner

Chen Yu, the first ever NXT-GEN winner of Pentawards, is a young designer from China who is studying Product Design. In the past few years, his work has been recognised by the global community and won more than 20 international design awards.

Keeping creative, positive, and focused during lockdown
Keeping creative, positive, and focused during lockdown

Last month, Pentawards launched the first in a series of Instagram Takeovers hosted by top creatives and designers to help share some positivity, inspiration, and tips for those working from home during the Covid-19 pandemic.

10 Questions with Mark Paton, Creative Partner at Here Design
10 Questions with Mark Paton, Creative Partner at Here Design

We caught up with Mark Paton, one of the founders and the Creative Partner at independent design agency Here Design, to hear about some of his favourite design projects and what makes them tick.

Monthly Discoveries, April 2020
Monthly Discoveries, April 2020

As the most prestigious packaging design award in the world, Pentawards not only recognise the best packaging design via the competition but also promote the importance of packaging design through live events and social media. We are committed to being the bridge between excellent design organisation and brands that are always looking for the best packaging design solutions.

Bulletproof creates fresh new look for Cadbury
Bulletproof creates fresh new look for Cadbury
Pentawards reveals Top 10 Student League Table
Pentawards reveals Top 10 Student League Table

Pentawards, the world’s most prestigious packaging design competition, is thrilled to reveal a Top 10 Student League Table of universities and colleges that have accumulated the most Pentawards points between 2017-2019.

What is your definition of “sustainable design”?
What is your definition of “sustainable design”?
Pentawards Unveils Top 20 All-Time Winners Table
Pentawards Unveils Top 20 All-Time Winners Table
UPM Raflatac - sustainable labeling future
UPM Raflatac - sustainable labeling future
Sustainability, responsibility and evolving consumer sensibilities emerge as key themes
Sustainability, responsibility and evolving consumer sensibilities emerge as key themes



Happy Chinese New Year!
Happy Chinese New Year!

A case study about CNY limited edition design. 

2020 Jury Announced: Which experts will see your work?
2020 Jury Announced: Which experts will see your work?
Pentawards will issue an official call for entries on Monday 10th February 2020
Pentawards will issue an official call for entries on Monday 10th February 2020

Calling all designers, agencies, brands, students and global packaging professionals alike. Prepare your entries for the 14th edition of the world’s leading competition for packaging design. Year on year, Pentawards recognises the best of the best in global packaging design across 57 product categories.

Submit your work and join the thousands of entries competing each year for a place on the prestigious winner's list. 

In 2020 the International Jury will grow to 30 members. This diverse and eclectic group of design gurus, packaging moguls and internationally renowned thought-leaders, devote their time and energy in to recognising global excellence in packaging design and promoting this underrated art form. 

Backbone Branding - Agency of the year
Backbone Branding - Agency of the year
Behind the scenes with Katya Mushkina
Behind the scenes with Katya Mushkina
Zhou Jingkuan - Founder of Shenzhen Left and Right Packaging Design
Zhou Jingkuan - Founder of Shenzhen Left and Right Packaging Design


[Press] The Era of Creativity, Product Design and Development under the Global Version Creative Design Forum 2019
[Press] The Era of Creativity, Product Design and Development under the Global Version Creative Design Forum 2019
Microsoft Takes Highest Pentawards Accolade
Microsoft Takes Highest Pentawards Accolade
In memory of Karen Welman, Co-Founder of Pearlfisher
In memory of Karen Welman, Co-Founder of Pearlfisher
Women in Design - Chloe Templeman, Creative Director for Design Bridge
Women in Design - Chloe Templeman, Creative Director for Design Bridge
10 questions with Amanda Jackson - Creative Director of Jackdaw Design
10 questions with Amanda Jackson - Creative Director of Jackdaw Design
The 2018 Platinum winner interview - Deng Xiong Bo
The 2018 Platinum winner interview - Deng Xiong Bo


Meet TASCHEN's master of design and creator of The Package Design Book series
Meet TASCHEN's master of design and creator of The Package Design Book series
Mario di Paolo - the most awarded designer in Italy
Mario di Paolo - the most awarded designer in Italy
An interview with Richard Walzer
An interview with Richard Walzer
A Pentawards story, created by Ning-Ning Li
A Pentawards story, created by Ning-Ning Li

Pentawards have collaborated with upcoming British illustrator, Ning-Ning Li, to create a beautiful story, depicting the journey of Olmo Garcia and Oliver Montiel, of The Bold Studio, on their way to becoming Platinum Pentaward winners in 2018.

BRAND NEW FOR 2019 - An external assessment, providing an honest opinion, with actionable feedback.
BRAND NEW FOR 2019 - An external assessment, providing an honest opinion, with actionable feedback.

For the first time ever, all entries, whether a winner or not, will receive individual feedback from the Pentawards’ International Jury. The score will be based on the jury’s verdict of the entry, in relation to the four aspects of the judging criteria - quality of design, brand expression, creativity & innovation and emotional connection.

An interview with Pentawards Designer of the Year: Sebastian Servaire
An interview with Pentawards Designer of the Year: Sebastian Servaire

Without any hesitation, Ingo Maurer would be my greatest source of influence. His work of reconciling design and technology through poetic objects always brings a lot of emotion to me, and I guess that I challenge my team every day to find that level of emotion an object can deliver in all the projects we are designing.

The 2019 Competition: What's new?
The 2019 Competition: What's new?

Life in packaging is non-stop. Whether you work in an agency, manage a brand, supply materials or create the finished article, time is precious. In 2019, Pentawards will offer many new initiatives that will make entering the competition easier, quicker and worth more value, than ever before.